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Adults Who Spend Money on Holiday Shopping |
| Thinking about the December holidays, do you plan to spend more money on holiday shopping this year than you did last year, less money, or about the same amount? |
| More money |
Less money |
About the same amount |
| Row % |
Row % |
Row % |
| Adults Who Spend Money on Holiday Shopping |
7% |
42% |
50% |
| Region |
Northeast |
9% |
37% |
53% |
| Midwest |
8% |
42% |
51% |
| South |
6% |
43% |
50% |
| West |
7% |
45% |
48% |
| Household Income |
Less than $50,000 |
9% |
48% |
43% |
| $50,000 or more |
7% |
37% |
55% |
| Education |
Not college graduate |
8% |
45% |
48% |
| College graduate |
7% |
38% |
55% |
| Age |
Under 45 |
16% |
35% |
49% |
| 45 or older |
3% |
46% |
51% |
| Age |
18 to 29 |
25% |
24% |
52% |
| 30 to 44 |
7% |
47% |
46% |
| 45 to 59 |
3% |
53% |
44% |
| 60 or older |
4% |
41% |
55% |
| Race |
White |
6% |
41% |
53% |
| Non-white |
10% |
46% |
44% |
| Gender |
Men |
9% |
38% |
53% |
| Women |
6% |
46% |
48% |
| Interview Type |
Landline |
5% |
42% |
52% |
| Cell Phone |
14% |
42% |
44% |
| Marist Poll National Adults who Spend Money on Holiday Shopping: Interviews conducted November 8th through 10th, 2011, N=1008 MOE +/- 3%. Totals may not add to 100% due to rounding. |
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